Published by

July 30, 2006

Chief Editor: Greg Arnold
Featured Contributing Columnist: Ted Nicholas
Contributing Editors: Tom "Big Al" Schreiter, Robert Butwin, Jeffery Combs,
Jerry "DRhino" Clark, Todd Falcone, Artemis Limpert, Ellie Drake, Trevor Crook & Jeff Babener
The Street Smart Live Newsletter Subscriber Base is Currently 164,000 Entrepreneurs & Networking Enthusiasts


A Necessary Business Strategy?

By Ted Nicholas

How valuable would it be for you to have a marketing strategy that will absolutely assure your success?

I discovered the most incredibly effective business strategy in existence at age 17. This simple concept alone has enabled me to earn untold millions for my clients and myself.

In fact, the strategy is so powerful and important, using it is really not a choice. It's a must. Unless you start to use it in your business immediately, you probably won't survive for more than 18 months!

That's not a misprint!

I submit you absolutely must discover this concept for you to ever have a viable business strategy that will survive the ultimate test--the test of time.

Many "wannabe" entrepreneurs who come to me for marketing help do not start out with a viable business strategy. In fact, business owners with a viable strategy are rare.

** A brief story **

I loved my late Uncle Frank. He was not just my favorite relative. He was my first entrepreneur business hero. He was a renowned restaurateur, having created four famous and successful gourmet restaurants which are still thriving.

Uncle Frank happened to give me a Gillette razor for my 17th birthday. He mentioned that the Gillette Corporation was perhaps the greatest and most profitable company ever organized. He admired Gillette so much he invested a large amount in company stock. And he made a great deal of money on the shares. (Uncle Frank discovered Gillette even before Warren Buffet, who is today one of its biggest shareholders.)

Intrigued, I asked the obvious question. "What's so special about the Gillette Corporation?"

Uncle Frank said, "When you buy their razor, you'll undoubtedly love it. But to continue to enjoy it, you must buy their blades (no others fit) forever!"

His answer surprised me. Since I aspired to be an entrepreneur, it made sense to me to study Gillette and see what I could learn.

I eventually learned a marketing principle I've used since I started in business at age 21.

It helped me form the foundation of my successful entrepreneurial career with 23 companies of my own and countless readers, clients and seminar attendees.

For starters I bought a few shares of the Gillette stock with my then meager savings. I also purchased several models of its razors.

By age 21 I was ready to start my first business--a candy and ice cream factory and retail shop called Peterson's House of Fudge. I had realized that to succeed I needed to build in what I now call the "Gillette Factor" (GF).

I had to include the GF in my business strategy or I became convinced I could never, ever be able to survive and prosper.

Here is what I did.

First, I chose candy and ice cream, consumable products, which by their nature included the GF.

Of course, if you liked my homemade unique confections, including 77 flavors of fudge, the only way to get more was to buy more.

Plus, I created a powerful, hard-hitting, copy-heavy catalogue which was included in every package of product sold. This also enhanced the GF.

In all my subsequent businesses, as well as those of clients, I built in the GF. Here are some of them:

-- The Company Corporation (TCC), which I started in 1973, is now the largest incorporation service company in the world. Over 85% of the clients renew the annual service each year. The best promotion for this business resulted from wide distribution of my book, "How to Form Your Own Corporation Without a Lawyer For Under $75," which has sold over 2 million copies. A large percentage of my worldwide readers use TCC as their registered agent. (The GF is often referred to as the "back end" of a business.)

-- Enterprise Publishing Company, which I  started in 1972, became the US's most successful publisher of newsletters and books for entrepreneurs. The GF was the cross promotion within the products themselves. Newsletters sold books and books sold newsletters. This was in addition to favorable reviews and articles about my products which are no-cost business builders.

-- GreenPower, a Netherlands company, may be the fastest growing company in Europe. It develops and markets nutritional supplements.  I'm a partner in this business. By their very nature, as consumable products there is a built-in GF factor in this great and successful enterprise.

-- Nicholas Direct, Inc. This is my latest company. NDI markets online and offline dealing in book and home-study courses and seminars. The GF factor results in clients with long-term contracts, fees and royalties.

** Constantly improve your product **

Gillette is constantly improving their products.

Yesterday, while thinking about today's message, I went to my local pharmacy to buy the latest Gillette razor.

As usual, I was not disappointed. I discovered what's called the Gillette M3 Power System. It's a safety razor with added battery power.

It's a terrific product, better than any other predecessor.

You, too, must be constantly updating and improving your product at least once a year.

** Action tips in creating your GF **

1. Create a viable business model with a built-in GF aimed at encouraging repeat business instead of a single sale only.

2. Give your customers strong reasons to continue doing business with you on an ongoing basis. These can include but are not limited to an annual fee or subscription or consumable product or annual edition, e.g. 2006 edition; 2007 edition.

3. Dramatically improve your product at least once a year.

4. Buy the new Gillette M3 Power System, which will remind you of the GF strategy.

5. Work on continuously improving your GF strategy.

6. Buy some shares in the Gillette Corporation as a long-term investment and to be on their shareholder mailing list.

The vast majority of the world's businesses depend on front-end sales only. It's no wonder the failure rate is so high.

Bottom line. I have never seen any business survive on front-end sales only. You cannot afford to go through the entire sales process from scratch with existing customers every time you offer a new product. Or to resell your original product. It's just too expensive.  My advice is: Don't even try it.

Because it costs little or nothing, you must build the GF factor into your business. Repeat business is the only way you can have a viable business that will survive and prosper for the long term, even forever.

I'd be happy to hear about how you developed your own successful GF and to feature you on future pages of this newsletter.

Ted Nicholas, legendary direct marketer, entrepreneur and best-selling author, has joined us under a special arrangement as our Featured Contributing Columnist. A brief background.  Ted has personally marketed over 4 Billion Dollars worth of products and services through space ads, sales letters, T.V., radio, the Internet and from the platform. He founded and sold 23 companies of his own including Enterprise Publishing and The Company Corporation, the largest registered agent company in the world.  He has also written 15 best-selling books, including "Magic Words That Bring You Riches" and "How to Turn Words Into Money."  He consults with clients on 5 continents including MLM organizations, and helps them grow. Ted also conducts unique marketing seminars around the world at $7,500 and up per attendee.  We will be publishing articles by Ted regularly as part of the value of our free service to you. Visit Ted's website here:

Deeply in debt and worried about survival, I discovered...
"The Secret to Becoming a Millionaire
Is Simply Using the Right Words!"

You are 17 words or less away from a fortune!  I'll reveal all the 'magic' words you'll ever need in my new book.  Picture yourself earning several hundred thousand dollars a year.  Work a few hours a week from the comfort of home, at a leisurely pace.

Dear Friend and fellow marketer,

Certain words produce amazing results, as if by magic.

All you desire in life, including everlasting wealth can be yours, depending on the words with which you express yourself.

Words have power.  They can make you laugh.  Or cry.  Build a cathedral or skyscraper.  Fight for your country.  Who can ever forget the speeches of Winston Churchill, which stirred a nation.  March for peace.  Back your ideas with a million dollars.  Or flock to buy your product!

That's why I call my new book MAGIC WORDS THAT BRING YOU RICHES.

I show you the exact words to enrich your life, financially and in numerous other ways, too.  But first, I want to tell you how I discovered the process.

At the age of 29 I had a wife and four children to support.  Despite working 12-hour days, 7 days a week, poor decisions and bad luck left me $250,000 in debt.

I prayed for divine guidance.  Suddenly a simple truth appeared to me.  I was reflecting on the small successes I had in my life until that point in time.  It hit me like a bolt of lightning!  This discovery completely turned my life around.  And it will change yours too.

Different words produce different results!  And it didn't matter whether they were spoken or written.  As with the great truths, once known they seem so simple!

Then I began experimenting and testing different words and phrases communicating with people in business.  I also decided to test a product idea in inexpensive classified ads.

The first ad cost me $90. It contained just 17 words. By mail I got back $360 in orders, all with payment!


A special section of the book will also show you how to get the best table in any restaurant by saying just 2 Magic Words.  Raise all the money you'll ever need.  Also have employers clamoring to offer you jobs, lease a Mercedes for the price of a Ford, fly first class for the price of coach, attract the opposite sex, and much, much more, all by using Magic Words!

Here is what you don't need

  • Money - I began with just $90.
  • Office or equipment - A simple ruled pad and pen at home is all I had to start with.
  • A product - My book will show you exactly how to find a steady stream of hot products at little or no cost.
  • Geographic location - My strategies work anywhere in the world, including a tiny village.
  • Luck - my system does not involve any gambling or risk whatsoever.

This may not sound like much, but to expand I found I could simply repeat the ad and expand my success.  I ran the same ad in numerous newspapers and magazines, over and over again.  Within a short time my sales were $40,000 a month!

When I changed one or two words, I got vastly different response and profit.  This blew my mind!  Exactly the same thing happened in sales letters, I was determined to develop a vocabulary of simple words that I could scientifically prove were profitable.

I continued experimenting. I then ran my first full-page ad.  It cost me $1,200.  Sales from this attempt were $15,000.  I repeated this ad in dozens of magazines.  My sales soon exceeded $200,000 a month!  And I still operated from the comfort of home.

Today, I have a lifestyle about which I always dreamed.  I now live in a large penthouse in Clearwater, Florida.  I view the Gulf of Mexico through windows 18 feet tall.  My car is a red Mercedes convertible.  We also maintain a lovely home in Switzerland, where we enjoy hiking and skiing.

The enormous power of Magic Words has made me a millionaire many times over.  In 1991, I tried retirement.  It lasted a few months.  I found it wasn't all it is cracked up to be.

I looked for something else to do.  I decided to share with others my discoveries in books and seminars.  Since I don't need the money I decided to give my secrets away free as a form of charity.  But I learned when people get something for nothing they usually place no value on it (this includes my own close relatives).  So, I do the next best thing, I reveal my secrets at a cost anyone can afford.

Success based on Magic Words can be duplicated.  You can do as well, or better, than me.  Anyone who uses the words, and I mean anyone, can become a millionaire!  Thousands of my readers have already become rich.  A few of them are included below.  And if you are sincere and apply yourself, you too will soon have all the money you desire.

What readers say

"Ted's strategies earned me over $1,000,000 last year!" - Mike Enlow, Masters of Marketing, Magnolia, Mississippi
"Within the first 30 days after getting your secrets, I earned $30,000." - Francois Blot, Paris, France
"Secrets I hope my competitors never see.  If I could, I would ban this book immediately!" - Peter Habday, copywriter, London
"Ted Nicholas is one of the world's most gifted marketers.  He's got the magic touch.  Every moment I've spent with him has paid off enormously." - Bill Bonner, President, Baltimore, Maryland
" of the greatest books on communications ever published.  Absolutely must-reading for every person who wants more success, more money, more love, and more freedom." - Insiders Money-Making Report
"Your book helped me earn $20,000 in the last 60 days.  My son has also received 4 job offers in the last 3 weeks using ideas on page 15." - Mike Chantry, London

Obviously, "Magic Words That Bring You Riches" has dramatically changed many people's lives -- and it can change yours, too.  Why don't you give it a try


I unconditionally guarantee this book in black and white.  You can order this book risk-free, even if you are simply curious.  If you fail to earn at least $900 per week within a 30-day period, in addition to your current income and while working no more than 12 hours a week at a leisurely pace, return the book for a refund (you only pay shipping).

However, I suggest you order at once.  As much as I'd like to, I cannot guarantee the never before seen special low price for much longer.  This online book is being published under a special license arrangement with an independent publisher, and this offer is a limited price test this weekend only.  The price will soon be substantially higher.

Ted Nicholas

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Why the MLM Cruise is the
most powerful tool in the MLM industry!



Sold Out!

The Seminar at Sea is one of the very best tools in the MLM industry because; Over the years this cruise has become the root of most of my annual income.  Virtually every contact I have outside my own company has either come from this cruise or been introduced to me by someone I met on this cruise.

I won't tell you how much money I will make in 2006 as the result of networking with these super contacts, but I will tell you it will be in the six figures.   They say that your income will generally be somewhere near that of the people you hang out with.  I can tell you from experience that this is true.  Probably because if you hang out with people like Big Al, Robert Butwin, Ken Seto, and Art Jonak  long enough, it will so raise your expectations, you won't be able to help but raise your income level too! 

Between networking with the best of the best and attending the onboard seminars, you just can't beat it.  The life long friends and contacts you will make on this cruise can help make you a fortune.  Why are the best of the best attracted to this cruise year after year?  Because they know!  November 12th through the 19th - "Big Al" MLM Training Cruise -This year’s 7 day cruise leaves from San Juan, Puerto Rico to St. Thomas, to Dominica, to Barbatos, to Aruba and back to San Juan!  Book Early because this cruise sells out EVERY YEAR!

Click Here to get FREE information about the cruise!

FREE New Ebook
Inside The Mind of the MLM Masters

With contributions from Robert Butwin, Jerry Clark, Jeffery Combs, Rod Cook, Tom "Big Al" Schreiter, Ellie Drake, Artemis Limpert, Ken Seto, Greg Arnold and Todd Falcone.  This group of industry experts have teamed up to bring you one of the most powerful Ebooks ever assembled!

Click Here to find out how to get yours FREE!

© 2006
Street Smart Live Newsletter
St Thomas U.S.V.I.  00803

Greg Arnold and Robert Butwin have teamed up to bring you the Street Smart Live MLM Newsletter. 

Ted Nicholas, legendary direct marketer, entrepreneur and best-selling author, has personally marketed over 4 Billion Dollars worth of products and services through space ads, sales letters, T.V., radio, the Internet and from the platform.

Tom "Big Al" Schreiter is the author of the Fortune Now Newsletter, a generic training resource for professional network marketing leaders.

Jerry “DRhino” Clark  is one of the true "superstars" of the MLM industry. He is Committed to Educating, Equipping, and Empowering Network Marketers World Wide.

Jeffery Combs is an internationally recognized speaker, trainer, and author whose training revolves around personal growth and development and delivers information that makes an immediate impact on your success!

Trevor Crook "The 'Crocodile Dundee' Of Copywriting" Without a doubt, has a style of Copywriting that sticks out as clearly as a nosebleed on a white tissue. One of the rare few who tells it 'as it is', You really cannot go wrong with Trevor's advice!

 and personal coach to several top producing network marketers.

Highly successful MLM Distributor, Artemis Limpert is an EAS Body-for-Life © Grand Champion for the year 2000 and her personal achievements led to her being selected as a current spokesperson for Anthony Robbins latest infomercial “Get the Edge”.

Ellie Drake is the President and CEO of BraveHeart Productions. She is a Keynote Speaker, Coach, Doctor, and Successful Entrepreneur.

Over the last two decades Jeff Babener has served as marketing and legal advisor to some of the world's largest direct selling companies, the likes of Avon, Nikken, Shaklee, Tupperware, Prepaid Legal, Longaberger, Melaleuca, Discovery Toys, Amazon Herb, NuSkin, Cell Tech, New Vision and Sunrider.