Published by StreetSmartLive.com

May 28, 2006

Chief Editor: Greg Arnold
Featured Contributing Columnist: Ted Nicholas
Contributing Editors: Tom "Big Al" Schreiter, Robert Butwin, Jeffery Combs,
Jerry "DRhino" Clark, Todd Falcone, Artemis Limpert, Ellie Drake, Trevor Crook & Jeff Babener
The Street Smart Live Newsletter Subscriber Base is Currently 164,000 Entrepreneurs & Networking Enthusiasts

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Hey, I can Do That!
By Greg Arnold

I don’t like working in the “now market” (approaching total strangers in airports and malls and such) so I don’t do it. 

I don’t like knocking on doors so I don’t do it. 

I don’t like cold calling so I don’t do it. 

I do contact a lot of people each week, but not through approaching strangers, knocking on doors, or cold calling.  Some people like to do that and they are good at it.  But not me.  So here is where I am going to take a radical departure from the MLM Guru’s S.O.P. Handbook.  I don’t think anyone should make cold contacts to strangers through any of these three things!

Here’s Why 

Everything you do during the sponsoring process has two purposes.  One is, of course, to sponsor new distributors.  The second one, like it or not, trains your new distributors how they should sponsor new distributors.  That isn’t necessarily in the Network Marketing handbook either, but that is what happens.  So while you are in that sponsoring mode with your prospect, they are in an evaluating mode and asking themselves; “Can I see myself doing this also?”  If the answer is no, you will not sponsor them! 

Your prospects really only want the answers to these three questions: 

  1. Is this opportunity for real?  In other words, is your company going to be around a while or is it some fly-by-night or under funded or stupid product deal.
  2. Then they want to know; is there an opportunity here for me?  Or, can I do it and expect that it will work for me too.  This is where it starts to become real critical as to how you originally approached them.
  3. The third thing the want to know is; will this guy be here for me to help me win?  They buy you first and they want to know if you’re the person that will lead the way and be there for them to offer a helping hand when they need it.

If you give them a favorable impression in these three areas, chances are, they’ll come aboard.   

So let’s look at our three scenarios that I mentioned at the beginning of this article 

1.      You’ve approached them in a mall.  Ok, they’re shopping, killing time, hanging out with friends, in a hurry, tired from being pushed around by other shoppers, had a bad experience with a $5 and hour clerk at one of the stores or a number of other, not so great, experiences.  With this in mind, now you walk up and try to strike up a conversation;  “Great weather we’re having, you wouldn’t want to be a distributor would you?”  You probably wouldn’t get the results you would like.  Maybe a different approach;  “Great weather we’re having, would you mind giving me your contact information so I can call you later about a distributor opportunity with my company?”  Hmmmm, I don’t think that quite gets it either.  Ok, how about this; “Great weather we’re having, my product has 4 more milligrams of proanthocyanadins than any other antioxidant on the market, you wouldn’t want to buy some would you?”  You probably get the point.  Remember they are evaluating your approach and if they can’t see themselves doing it, they won’t.

2.      You knock on their door at home.  The first things they might have on their mind are; am I getting sued? Am I being arrested? Are you a salesman?   Of course, you are the guy behind door number three; The Salesman!  So you go into your pitch: “Great weather we’re having, you wouldn’t want to be a distributor would you?”  Again, you probably wouldn’t get the results you would like.  Maybe approach number two;  “Great weather we’re having, I’d like to talk to you about a distributor opportunity with my company?”  Nope, don’t think that quite gets it either.  Ok, how about choice number three; “Great weather we’re having, my product has 4 more milligrams of proanthocyanadins than any other antioxidant on the market, you wouldn’t want to buy some would you?”  Your at their door, you interrupted C.S.I. and they really don’t want to know; Who are you!  Now they are evaluating your approach (you knocked on their door) and whether they can see themselves doing that or not.  And the answer is…..Bzzzzzzz, they sic the dog on you!

3.      You cold call your prospect (a super hot, super expensive lead that you bought) on the phone during their favorite TV program, C.S.I. and say; “Great weather we’re having, you wouldn’t want to be a distributor would you?”  Well, it’s sunny and warm where you live but they live in Montana and its snowing and 32 degrees there because that’s what it’s like in Montana in the summer time.  Well, maybe not on August 7th , which is the day that it is officially summer in Montana, then it will probably be sunny and 107 degrees.  Again, you probably wouldn’t get the results you would like; they still don’t want to know who are you!  Maybe approach number two again;  “Great weather we’re having, I’d like to talk to you about a distributor opportunity with my company?”  Nope, don’t think that quite gets it either.  Ok, how about choice number three; “Great weather we’re having, my product has 4 more milligrams of proanthocyanadins than any other antioxidant on the market, you wouldn’t want to buy some would you?”  Again, even though this was a super hot phone verified lead, you have to pass the “Can I see my self doing this” test.  No matter what they tell you, most potential distributors don’t see themselves making cold calls. 

So what’s the secret, how do you approach potential new distributors in a way that passes the test?  This is where really smart Network Marketing trainers tell you to come back next week for part two of the article.  But I’m not all that bright.  After all I don’t approach strangers in malls or knock on doors or make cold calls.  So I am going to go ahead and let you in on the secret now.  Well, it’s really not a secret, it just isn’t used much anymore, but it still works!  

Contact them by Direct Mail 

Did you know that you have to send out about 50,000 pieces of spam email before you get any responses?  Everyone is trying to build their business on the internet.  I mean everyone; Wal*Mart, Sears, Midas Muffler, Finance companies, Credit Card companies, Vacuum Cleaner companies, CD Clubs, Movie Clubs, and of course YOU.  How do your potential prospects sift through all this email?  They really want to sic the dog on you but they pretty much just hit delete!  That is if it got through their spam filter in the first place.  The point is EVERYONE is trying to use the internet but no one sends direct mail anymore.   

In marketing anything, the key is to differentiate you from everyone else.  Why not send a postcard.  Why?  Because no one else is!  Or send a CD.  Why?  Because no one else does.  Stand out from everyone else and you get noticed.  Send 100 postcards to a rented Network Marketers list and you will stand out.  Chances are good that two or three will call you if you invite them to on the post card.   

You Pass The Test! 

When a potential prospect receives a post card or CD from you, then calls you, they are saying; “Hey, I think I can Do This!”  That’s 2/3rds of the battle right there.  If you can get your potential prospects seeing them selves doing exactly what you just did, not only will they join, they’ll duplicate it!

Greg Arnold is the author of “The Multi-Level Mangler In King Arthur’s Court.”  He built an organization of over 11,000 distributors and $30,000 per month income in less than a year.  Greg and his partner Robert Butwin have teamed up to bring you the Street Smart Live MLM Newsletter.  In addition to his networking activities, Greg has served as a consultant with top network marketing companies and leading network marketers. He is also a world class speaker and trainer.  Greg can be contacted at greg@streetsmartlive.com

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Street Smart Live Newsletter
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Greg Arnold and Robert Butwin have teamed up to bring you the Street Smart Live MLM Newsletter. 


Ted Nicholas, legendary direct marketer, entrepreneur and best-selling author, has personally marketed over 4 Billion Dollars worth of products and services through space ads, sales letters, T.V., radio, the Internet and from the platform.


Tom "Big Al" Schreiter is the author of the Fortune Now Newsletter, a generic training resource for professional network marketing leaders.


Jerry “DRhino” Clark  is one of the true "superstars" of the MLM industry. He is Committed to Educating, Equipping, and Empowering Network Marketers World Wide.


Jeffery Combs is an internationally recognized speaker, trainer, and author whose training revolves around personal growth and development and delivers information that makes an immediate impact on your success!


Trevor Crook "The 'Crocodile Dundee' Of Copywriting" Without a doubt, has a style of Copywriting that sticks out as clearly as a nosebleed on a white tissue. One of the rare few who tells it 'as it is', You really cannot go wrong with Trevor's advice!


 and personal coach to several top producing network marketers.


Highly successful MLM Distributor, Artemis Limpert is an EAS Body-for-Life © Grand Champion for the year 2000 and her personal achievements led to her being selected as a current spokesperson for Anthony Robbins latest infomercial “Get the Edge”.


Ellie Drake is the President and CEO of BraveHeart Productions. She is a Keynote Speaker, Coach, Doctor, and Successful Entrepreneur.


Over the last two decades Jeff Babener has served as marketing and legal advisor to some of the world's largest direct selling companies, the likes of Avon, Nikken, Shaklee, Tupperware, Prepaid Legal, Longaberger, Melaleuca, Discovery Toys, Amazon Herb, NuSkin, Cell Tech, New Vision and Sunrider.