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Chief Editor: Greg Arnold
Featured Contributing Columnist: Ted
Nicholas
Contributing Editors: Tom "Big Al" Schreiter, Robert Butwin, Jeffery Combs,
Jerry
"DRhino" Clark,
Todd Falcone, Artemis Limpert, Ellie Drake, Trevor Crook & Jeff Babener
The Street Smart Live Newsletter Subscriber Base is Currently
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Back
Katie
Couric Demands Stunt Double To Avoid Breaking A Nail - Oprah
Declines
By
Trevor Crook
Doesn’t that seem a stupid idea? It’s so ridiculous that it’s not
true. I used that headline to grab your attention. Speaking of
stupidity, have you watched the latest Pepsi commercial featuring
Hollywood Actor, Jacki Chan. Fair dinkum, the creative thinking for
this one must have come from a conversation with Kim Mathers at a
‘crack’ party cause there is no sane reason for it.
As I was sitting in front of the Television yesterday watching a
baseball game, when a commercial for ‘Diet Pepsi’ came on the
television and I am guessing that Coca-Cola will be laughing all the
way to the bank.
Pepsi handed Coca Cola - on a silver platter, mega millions of
dollars in FREE, global advertising and exposure.
The ’story’ of the advert involves Jacki Chan beating the crap out
of a group of bad guys before lining up a diet Pepsi can to kick the
crap out of it.
As he does so, the ‘movie director’ yells ’stunt double’
at which time the can of Pepsi is replaced by a can of diet
Coca-Cola - just in time for Chan to kick the can.
Obviously some Armani suited bed wetter from New York came up with
such an angle and sold the lame idea to the executives that people
would get the hidden message that coca cola is no match for Pepsi
and therefore only good enough to be used in a dangerous situation
and as their ‘double’.
What they have failed to realize is this. Many people might be
thinking that if Pepsi uses coca cola as their ’stunt double’ - it
must be exceptional, otherwise why would they use it. After all,
would a real Hollywood director use a ‘useless’ stunt double to get
the desired effect for their ‘movie star’ who is afraid of getting
hurt. No. They would only use the best.
Either way, the timing of swapping the Pepsi can for a coca cola can
is right at the ‘punch line’ of the commercial, giving coca cola so
much free publicity they will be hoping Pepsi come up with more
sequels than the Rocky Movie.
This typical institutional advertising, reminded me of the battery
commercials, featuring the little pink bunny. The amazing part of
these commercials, is when people are asked do they know the ‘pink
bunny’ from the battery commercials, 99.9% reply ‘yes’.
When asked which battery company, approx. 50% of people get it
wrong. They choose the competitor - the battery company which they
were trying to demonstrate wasn’t as good.
From comments on a marketing tape I was listening to many years ago,
the battery company had spent hundreds and hundreds of millions of
dollars in advertising, just trying to get people to recognize the
‘pink bunny with their battery and not their competitors. The
results was an ‘improvment from approx. 60% to 54%.
Do you know the answer? Was it Duracell or Energizer? Read the PS to
find out.
Warmly,
Trevor ‘Toe
Cracker’ Crook
PS. The answer is: Duracell.
Australian, Trevor Crook has been called the ‘Crocodile
Dundee’ of direct response copywriters
due to giving his global clients the biggest
advertising knife, so they can slash their
competitors in half and leave them feeling like
they’re a one legged duck swimming in a
crocodile infested creek. He is
a highly paid direct response copywriter, mentor,
author and international speaker who travels the
world helping business owners and entrepreneurs to
ignite their sales and profits using
sizzling sales copy
for online and offline marketing
strategies. He has customers all over the world and
is the author of the ‘Toe Cracker’ report, his
online FREE newsletter that delivers lava hot
copywriting and marketing tips directly to your
inbox. Visit Trevor's website at:
http://www.trevorcrooklive.com
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Publisher, Street Smart Live Newsletter
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unless you have returned Robert's 9-CD Set. Even if you do return
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This offer is good in the U.S. Only, all sales outside the U.S. will be
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© 2005, 2006
http://www.streetsmartlive.com
Street Smart Live Newsletter
PO Box 1104, Carson WA 98610
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Greg Arnold and Robert Butwin have
teamed up to bring you the Street Smart Live MLM Newsletter.
Ted Nicholas, legendary direct marketer,
entrepreneur and best-selling author, has personally marketed over 4 Billion
Dollars worth of products and services through space ads, sales letters, T.V.,
radio, the Internet and from the platform.
Tom "Big Al" Schreiter is the author of the Fortune Now
Newsletter, a generic training resource for professional network marketing
leaders.
Jerry
“DRhino”
Clark is one of the true "superstars" of the MLM industry. He
is Committed to Educating,
Equipping, and Empowering Network Marketers World Wide.
Jeffery Combs is an
internationally recognized speaker, trainer, and author whose training
revolves around personal growth and development
and delivers information that makes an immediate impact on your
success!
Trevor Crook "The 'Crocodile Dundee' Of Copywriting" Without a doubt, has a
style of Copywriting that sticks out as clearly as a nosebleed on a white
tissue. One of the rare few who tells it 'as it is', You really cannot go wrong
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and personal coach to several top producing
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Highly successful MLM Distributor, Artemis Limpert is an EAS Body-for-Life
© Grand Champion for the year 2000 and her personal achievements led to her
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Successful Entrepreneur.
Over the last two decades Jeff Babener has served as marketing and legal
advisor to some of the world's largest direct selling companies,
the likes of Avon, Nikken, Shaklee, Tupperware, Prepaid
Legal, Longaberger,
Melaleuca, Discovery Toys, Amazon Herb, NuSkin, Cell Tech, New Vision and Sunrider.
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