Published by StreetSmartLive.com

May 21, 2006

Chief Editor: Greg Arnold
Featured Contributing Columnist: Ted Nicholas
Contributing Editors: Tom "Big Al" Schreiter, Robert Butwin, Jeffery Combs,
Jerry "DRhino" Clark, Todd Falcone, Artemis Limpert, Ellie Drake, Trevor Crook & Jeff Babener
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Katie Couric Demands Stunt Double To Avoid Breaking A Nail - Oprah Declines
By
Trevor Crook

Doesn’t that seem a stupid idea? It’s so ridiculous that it’s not true. I used that headline to grab your attention. Speaking of stupidity, have you watched the latest Pepsi commercial featuring Hollywood Actor, Jacki Chan. Fair dinkum, the creative thinking for this one must have come from a conversation with Kim Mathers at a ‘crack’ party cause there is no sane reason for it.

 

As I was sitting in front of the Television yesterday watching a  baseball game, when a commercial for ‘Diet Pepsi’ came on the television and I am guessing that Coca-Cola will be laughing all the way to the bank.

 

Pepsi handed Coca Cola - on a silver platter, mega millions of dollars in FREE, global advertising and exposure.

 

The ’story’ of the advert involves Jacki Chan beating the crap out of a group of bad guys before lining up a diet Pepsi can to kick the crap out of it.

 

As he does so, the ‘movie director’ yells ’stunt double’ at which time the can of Pepsi is replaced by a can of diet Coca-Cola - just in time for Chan to kick the can.

 

Obviously some Armani suited bed wetter from New York came up with such an angle and sold the lame idea to the executives that people would get the hidden message that coca cola is no match for Pepsi and therefore only good enough to be used in a dangerous situation and as their ‘double’.

 

What they have failed to realize is this. Many people might be thinking that if Pepsi uses coca cola as their ’stunt double’ - it must be exceptional, otherwise why would they use it. After all, would a real Hollywood director use a ‘useless’ stunt double to get the desired effect for their ‘movie star’ who is afraid of getting hurt. No. They would only use the best.

 

Either way, the timing of swapping the Pepsi can for a coca cola can is right at the ‘punch line’ of the commercial, giving coca cola so much free publicity they will be hoping Pepsi come up with more sequels than the Rocky Movie.

 

This typical institutional advertising, reminded me of the battery commercials, featuring the little pink bunny. The amazing part of these commercials, is when people are asked do they know the ‘pink bunny’ from the battery commercials, 99.9% reply ‘yes’.

 

When asked which battery company, approx. 50% of people get it wrong. They choose the competitor - the battery company which they were trying to demonstrate wasn’t as good.   From comments on a marketing tape I was listening to many years ago, the battery company had spent hundreds and hundreds of millions of dollars in advertising, just trying to get people to recognize the ‘pink bunny with their battery and not their competitors. The results was an ‘improvment from approx. 60% to 54%.

 

Do you know the answer? Was it Duracell or Energizer? Read the PS to find out.

 

Warmly,
Trevor ‘Toe Cracker’ Crook
PS. The answer is: Duracell.
 

Australian, Trevor Crook has been called the ‘Crocodile Dundee’ of direct response copywriters due to giving his global clients the biggest advertising knife, so they can slash their competitors in half and leave them feeling like they’re a one legged duck swimming in a crocodile infested creek.  He is a highly paid direct response copywriter, mentor, author and international speaker who travels the world helping business owners and entrepreneurs to ignite their sales and profits using sizzling sales copy for online and offline marketing strategies. He has customers all over the world and is the author of the ‘Toe Cracker’ report, his online FREE newsletter that delivers lava hot copywriting and marketing tips directly to your inbox.  Visit Trevor's website at: http://www.trevorcrooklive.com
 

 

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Publisher, Street Smart Live Newsletter

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© 2005, 2006 http://www.streetsmartlive.com
Street Smart Live Newsletter
PO Box 1104, Carson WA  98610


Greg Arnold and Robert Butwin have teamed up to bring you the Street Smart Live MLM Newsletter. 


Ted Nicholas, legendary direct marketer, entrepreneur and best-selling author, has personally marketed over 4 Billion Dollars worth of products and services through space ads, sales letters, T.V., radio, the Internet and from the platform.


Tom "Big Al" Schreiter is the author of the Fortune Now Newsletter, a generic training resource for professional network marketing leaders.


Jerry “DRhino” Clark  is one of the true "superstars" of the MLM industry. He is Committed to Educating, Equipping, and Empowering Network Marketers World Wide.


Jeffery Combs is an internationally recognized speaker, trainer, and author whose training revolves around personal growth and development and delivers information that makes an immediate impact on your success!


Trevor Crook "The 'Crocodile Dundee' Of Copywriting" Without a doubt, has a style of Copywriting that sticks out as clearly as a nosebleed on a white tissue. One of the rare few who tells it 'as it is', You really cannot go wrong with Trevor's advice!


 and personal coach to several top producing network marketers.


Highly successful MLM Distributor, Artemis Limpert is an EAS Body-for-Life © Grand Champion for the year 2000 and her personal achievements led to her being selected as a current spokesperson for Anthony Robbins latest infomercial “Get the Edge”.


Ellie Drake is the President and CEO of BraveHeart Productions. She is a Keynote Speaker, Coach, Doctor, and Successful Entrepreneur.


Over the last two decades Jeff Babener has served as marketing and legal advisor to some of the world's largest direct selling companies, the likes of Avon, Nikken, Shaklee, Tupperware, Prepaid Legal, Longaberger, Melaleuca, Discovery Toys, Amazon Herb, NuSkin, Cell Tech, New Vision and Sunrider.