Published by

May 7, 2006

Chief Editor: Greg Arnold
Featured Contributing Columnist: Ted Nicholas
Contributing Editors: Tom "Big Al" Schreiter, Robert Butwin, Jeffery Combs,
Jerry "DRhino" Clark, Todd Falcone, Artemis Limpert, Ellie Drake, Trevor Crook & Jeff Babener
The Street Smart Live Newsletter Subscriber Base is Currently 162,000 Entrepreneurs & MLM Enthusiasts


The "Killer" Order Form
Ted Nicholas

The primary goal of any offer online or offline is, of course, to get an order.  Therefore, the order form should be the very strongest element of any customer offer.  That's why it's always seemed so amazing to me that the worst examples of direct marketing are, in my opinion, order forms.

Order forms generally are dull, boring, ugly and unpersuasive.  Today I'm actually going to show you, dear reader, an alternative--how to make yours exciting, beautiful and compelling. And even better still--far more responsive!

First Step

Prepare order form first!  Sequence of when you prepare the different elements of your offer, especially the order form, is very important. Reasons? 

1. Keeps offer fresh and exciting. You have not yet run out of emotional gas. If you prepare the sales letter first, as do most, you may have little passion and enthusiasm for the all-important order form afterwards. You can't hide your feelings. They will show.

2. Clarity. You will be almost forced into a rare but oh so desirable result for marketers. Instead of confusing the customer, present a clear offer.  Tip: As you create, what I recommend and use myself is this frame of mind. Assume your prospect will read your order form first and not read the sales letter at all. Therefore, your order form must be capable of doing the complete sales job by itself.

3. Never use the words "order" or "form" as does nearly everyone else. These words are negative and reduce orders. "Order" suggests spending money, which absolutely no one wants to do.   "Form" is something no one wants to fill out.  Do you? Tip: Always use a positive headline for the order form. A few successful ones I use are:

● Free Trial Request

● Free Examination Certificate

● Savings Certificate

● Membership Application

● Privilege Invitation

● Send No Money--Offer Expires in 7 Days

● Free Audition Certificate

● Free Preview Issue

● Official Entry and Enrollment Certificate

● Request for Free Information

Tip: Start off the copy with the word "Yes"!  It's the most underused but powerful word in all languages.

4. Restate the main benefit of the product. Often it's effective to include two to three benefits of the product. Always restate the benefits, not in your voice, but in the voice of the person responding.  Tip: Include a statement of acceptance of the offer, including the guarantee, in the voice of the buyer.

5. Restate the features of the product. A full description including the colors, dimensions, weight and material used in making the product are important in helping build credibility.

6. Include a professional photo of the product, ideally in full color.

7. Include a photo of a person--perhaps yourself, the inventor or celebrity--that, of course, fits the offer. This individual should have a warm smile, wear appropriate business attire and be making eye contact with the reader.

8. Dramatize any gifts or free bonuses you may include within the offer. Photos, strong titles and descriptions really improve response. 9. Restate a powerful money-back guarantee.

The longer and more prominent, the better. For example, 30 days will pull better than 10 days; 60 days pull better than 30; 90 better than 60; 180 days better than 90. One year pulls better than 180 days. A lifetime guarantee is the most powerful of any time period. Always include the signature and title of the most senior person at the company at the end of the guarantee.

10. Make it stand out, not blend in! Use a different paper and ink colors for the order form than the rest of the mailing or e-mail offer.

11. Use a fancy border resembling a stock certificate, which adds the feeling of perceived value of the offer.

12. Print on one side only for an offline offer.  Leave the back blank. All my tests show the response is higher.

13. For offline offers, add the words "Please Print".

14. Add a second order form offline. I've never seen an instance wherein sales didn't increase by at least 10% to 20% due to pass-along readership.  Tip: No matter how high a response you get online, your offline response percentage is usually about 400% more. Clearly, many people respond at a higher rate because they retain offers received in the mail for a longer period.

15. Multiple order options. Since buyers of course vary in their favorite order methods, include toll free phone, fax, e-mail and mail.  Tip: Don't forget to include all your company's contact information. You'd be surprised how often even the largest marketers make this basic error.

16. Test a variety of font color options for headlines and sub-headlines (red, blue, purple, etc.), but keep the main body of the copy in black. Black on white is easier to read than any other combination except black on yellow.

17. Include a deadline. Build a sense of urgency to build response. Print a specific date when the offer and price expire. Or print the words "Please respond within 10 days."  Be diligent in preparing your order form using these little-known secrets.  Instead of "ugly duckling" order forms, the result will be a beautiful response mechanism with a far higher response level.  As always, here is to your increased success margin.

Ted Nicholas, legendary direct marketer, entrepreneur and best-selling author, has joined us under a special arrangement as our Featured Contributing Columnist. A brief background.  Ted has personally marketed over 4 Billion Dollars worth of products and services through space ads, sales letters, T.V., radio, the Internet and from the platform. He founded and sold 23 companies of his own including Enterprise Publishing and The Company Corporation, the largest registered agent company in the world.  He has also written 15 best-selling books, including "Magic Words That Bring You Riches" and "How to Turn Words Into Money."  He consults with clients on 5 continents including MLM organizations, and helps them grow. Ted also conducts unique marketing seminars around the world at $7,500 and up per attendee.  We will be publishing articles by Ted regularly as part of the value of our free service to you. Visit Ted's website here:

Deeply in debt and worried about survival, I discovered...
"The Secret to Becoming a Millionaire
Is Simply Using the Right Words!"

You are 17 words or less away from a fortune!  I'll reveal all the 'magic' words you'll ever need in my new book.  Picture yourself earning several hundred thousand dollars a year.  Work a few hours a week from the comfort of home, at a leisurely pace.

Dear Friend and fellow marketer,

Certain words produce amazing results, as if by magic.

All you desire in life, including everlasting wealth can be yours, depending on the words with which you express yourself.

Words have power.  They can make you laugh.  Or cry.  Build a cathedral or skyscraper.  Fight for your country.  Who can ever forget the speeches of Winston Churchill, which stirred a nation.  March for peace.  Back your ideas with a million dollars.  Or flock to buy your product!

That's why I call my new book MAGIC WORDS THAT BRING YOU RICHES.

I show you the exact words to enrich your life, financially and in numerous other ways, too.  But first, I want to tell you how I discovered the process.

At the age of 29 I had a wife and four children to support.  Despite working 12-hour days, 7 days a week, poor decisions and bad luck left me $250,000 in debt.

I prayed for divine guidance.  Suddenly a simple truth appeared to me.  I was reflecting on the small successes I had in my life until that point in time.  It hit me like a bolt of lightning!  This discovery completely turned my life around.  And it will change yours too.

Different words produce different results!  And it didn't matter whether they were spoken or written.  As with the great truths, once known they seem so simple!

Then I began experimenting and testing different words and phrases communicating with people in business.  I also decided to test a product idea in inexpensive classified ads.

The first ad cost me $90. It contained just 17 words. By mail I got back $360 in orders, all with payment!


A special section of the book will also show you how to get the best table in any restaurant by saying just 2 Magic Words.  Raise all the money you'll ever need.  Also have employers clamoring to offer you jobs, lease a Mercedes for the price of a Ford, fly first class for the price of coach, attract the opposite sex, and much, much more, all by using Magic Words!

Here is what you don't need

  • Money - I began with just $90.
  • Office or equipment - A simple ruled pad and pen at home is all I had to start with.
  • A product - My book will show you exactly how to find a steady stream of hot products at little or no cost.
  • Geographic location - My strategies work anywhere in the world, including a tiny village.
  • Luck - my system does not involve any gambling or risk whatsoever.

This may not sound like much, but to expand I found I could simply repeat the ad and expand my success.  I ran the same ad in numerous newspapers and magazines, over and over again.  Within a short time my sales were $40,000 a month!

When I changed one or two words, I got vastly different response and profit.  This blew my mind!  Exactly the same thing happened in sales letters, I was determined to develop a vocabulary of simple words that I could scientifically prove were profitable.

I continued experimenting. I then ran my first full-page ad.  It cost me $1,200.  Sales from this attempt were $15,000.  I repeated this ad in dozens of magazines.  My sales soon exceeded $200,000 a month!  And I still operated from the comfort of home.

Today, I have a lifestyle about which I always dreamed.  I now live in a large penthouse in Clearwater, Florida.  I view the Gulf of Mexico through windows 18 feet tall.  My car is a red Mercedes convertible.  We also maintain a lovely home in Switzerland, where we enjoy hiking and skiing.

The enormous power of Magic Words has made me a millionaire many times over.  In 1991, I tried retirement.  It lasted a few months.  I found it wasn't all it is cracked up to be.

I looked for something else to do.  I decided to share with others my discoveries in books and seminars.  Since I don't need the money I decided to give my secrets away free as a form of charity.  But I learned when people get something for nothing they usually place no value on it (this includes my own close relatives).  So, I do the next best thing, I reveal my secrets at a cost anyone can afford.

Success based on Magic Words can be duplicated.  You can do as well, or better, than me.  Anyone who uses the words, and I mean anyone, can become a millionaire!  Thousands of my readers have already become rich.  A few of them are included below.  And if you are sincere and apply yourself, you too will soon have all the money you desire.

What readers say

"Ted's strategies earned me over $1,000,000 last year!" - Mike Enlow, Masters of Marketing, Magnolia, Mississippi
"Within the first 30 days after getting your secrets, I earned $30,000." - Francois Blot, Paris, France
"Secrets I hope my competitors never see.  If I could, I would ban this book immediately!" - Peter Habday, copywriter, London
"Ted Nicholas is one of the world's most gifted marketers.  He's got the magic touch.  Every moment I've spent with him has paid off enormously." - Bill Bonner, President, Baltimore, Maryland
" of the greatest books on communications ever published.  Absolutely must-reading for every person who wants more success, more money, more love, and more freedom." - Insiders Money-Making Report
"Your book helped me earn $20,000 in the last 60 days.  My son has also received 4 job offers in the last 3 weeks using ideas on page 15." - Mike Chantry, London

Obviously, "Magic Words That Bring You Riches" has dramatically changed many people's lives -- and it can change yours, too.  Why don't you give it a try


I unconditionally guarantee this book in black and white.  You can order this book risk-free, even if you are simply curious.  If you fail to earn at least $900 per week within a 30-day period, in addition to your current income and while working no more than 12 hours a week at a leisurely pace, return the book for a refund (you only pay shipping).

However, I suggest you order at once.  As much as I'd like to, I cannot guarantee the never before seen special low price for much longer.  This online book is being published under a special license arrangement with an independent publisher, and this offer is a limited price test this weekend only.  The price will soon be substantially higher.

Ted Nicholas

Regular price $47.97
This Weekend Only: The Very Special Price of
$19.97 + $5.95 s&h (You Save over $27.00!)


Why the MLM Cruise is the
most powerful tool in the MLM industry!


Now is the time to reserve your balcony cabin for two!

The Seminar at Sea is one of the very best tools in the MLM industry because; Over the years this cruise has become the root of most of my annual income.  Virtually every contact I have outside my own company has either come from this cruise or been introduced to me by someone I met on this cruise.

I won't tell you how much money I will make in 2006 as the result of networking with these super contacts, but I will tell you it will be in the six figures.   They say that your income will generally be somewhere near that of the people you hang out with.  I can tell you from experience that this is true.  Probably because if you hang out with people like Big Al, Robert Butwin, Ken Seto, and Art Jonak  long enough, it will so raise your expectations, you won't be able to help but raise your income level too! 

Between networking with the best of the best and attending the onboard seminars, you just can't beat it.  The life long friends and contacts you will make on this cruise can help make you a fortune.  Why are the best of the best attracted to this cruise year after year?  Because they know!  November 12th through the 19th - "Big Al" MLM Training Cruise -This year’s 7 day cruise leaves from San Juan, Puerto Rico to St. Thomas, to Dominica, to Barbatos, to Aruba and back to San Juan!  Book Early because this cruise sells out EVERY YEAR!

Click Here to get FREE information about the cruise!

FREE New Ebook
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With contributions from Robert Butwin, Jerry Clark, Jeffery Combs, Rod Cook, Tom "Big Al" Schreiter, Ellie Drake, Artemis Limpert, Ken Seto, Greg Arnold and Todd Falcone.  This group of industry experts have teamed up to bring you one of the most powerful Ebooks ever assembled!

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© 2005, 2006
Street Smart Live Newsletter
PO Box 1104, Carson WA  98610

Greg Arnold and Robert Butwin have teamed up to bring you the Street Smart Live MLM Newsletter. 

Ted Nicholas, legendary direct marketer, entrepreneur and best-selling author, has personally marketed over 4 Billion Dollars worth of products and services through space ads, sales letters, T.V., radio, the Internet and from the platform.

Tom "Big Al" Schreiter is the author of the Fortune Now Newsletter, a generic training resource for professional network marketing leaders.

Jerry “DRhino” Clark  is one of the true "superstars" of the MLM industry. He is Committed to Educating, Equipping, and Empowering Network Marketers World Wide.

Jeffery Combs is an internationally recognized speaker, trainer, and author whose training revolves around personal growth and development and delivers information that makes an immediate impact on your success!

Trevor Crook "The 'Crocodile Dundee' Of Copywriting" Without a doubt, has a style of Copywriting that sticks out as clearly as a nosebleed on a white tissue. One of the rare few who tells it 'as it is', You really cannot go wrong with Trevor's advice!

 and personal coach to several top producing network marketers.

Highly successful MLM Distributor, Artemis Limpert is an EAS Body-for-Life © Grand Champion for the year 2000 and her personal achievements led to her being selected as a current spokesperson for Anthony Robbins latest infomercial “Get the Edge”.

Ellie Drake is the President and CEO of BraveHeart Productions. She is a Keynote Speaker, Coach, Doctor, and Successful Entrepreneur.

Over the last two decades Jeff Babener has served as marketing and legal advisor to some of the world's largest direct selling companies, the likes of Avon, Nikken, Shaklee, Tupperware, Prepaid Legal, Longaberger, Melaleuca, Discovery Toys, Amazon Herb, NuSkin, Cell Tech, New Vision and Sunrider.