Published by

September 18, 2005

Chief Editor: Greg Arnold
Featured Contributing Columnist: Ted Nicholas
Contributing Editors: Tom "Big Al" Schreiter, Robert Butwin, Rod Cook, Jeffery Combs,
Jerry "DRhino" Clark, Todd Falcone, Artemis Limpert, Ellie Drake & Jeff Babener

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The Most Powerful Secret of Communication
by Ted Nicholas

Do you want to market products so successfully you can earn a fortune? 

Or do you raise money for your church?  Or favorite charity?  Or political party?  Or deserving families in need?  Or get others to march for peace?  Or even change the world?

Once you master what I'm about to reveal, you can achieve any of these goals.  Or all of them.

The underlying secret to all great communications, writing or speaking, is understood by very few.  And it's not taught in any school or university.

What comes from the heart goes to the heart.

It's so crucially important I'll say it again.

What comes from the heart goes to the heart.

What moves people to take action of any kind involves human emotion.

Yet, 99% of all writing appeals just to the mind.  When you read it you are not touched emotionally.  Magazines, newspapers and the Internet are almost entirely "left brain writing."  It may be grammatically correct.  But, it's extremely boring.  And most of it is not read.

To get someone to first read, then respond to your message, you must capture their heart as well as their mind.

Appealing to the mind is the easy part.  Many people can do that.

But few writers can capture people's hearts. 

This same principle applies to public speakers as well.  That is why there are so few great communicators from the platform.

I just returned from a trip to Miami Beach.  I made a speech entitled "The Best Time to Be in Business is Now."  I was honored with three standing ovations from an audience of about 350.

During the early part of my presentation, I noticed several men and women in the audience crying.  At first this puzzled me.  The speech was not sad.  Instead, it was very upbeat.  As always, I was speaking from my heart.  Later I asked a few audience members why they were so moved.

One response: "Because at one point you were talking so lovingly about Bethany, your partner in life, and your deep feelings you have for her.  Suddenly this made me realize all the mistakes I've made in relationships and what I long for in my own life.  I was so touched I couldn't stop crying.  I really bonded to you from that point on."

The difference between a million-dollar-a-year writer, speaker or songwriter and one that completely fails rests almost entirely on the ability to touch the hearts of their audience.

When I look at samples of successful copy that I've written, whether it was last month or 27 years ago, the one common denominator is the emotional factor.

You also need a "reasons why" component in your copy.  But unless you stir your customers' emotions, you'll experience little or no success.

How did I get people to send over 4 Billion Dollars worth of orders to date in 49 industries and still counting?  Like so many things in life,
it's remarkably simple to do, once you know how.

Tip:  To stir a particular emotion in another person, you must first experience it yourself.  Once I touch a deep, heartfelt feeling within myself I can incorporate it into the copy.

Tip:  I choose products to market with which I can relate that stir strong emotions in me.  If a product doesn't do this for me, I just don't attempt to sell it.

To get closer to my inner feelings, I ask myself several questions and answer them.  Examples:

1.  What makes me cry?  Injustice.  Innocent people dying.  Victims of accidents.  Small children with incurable diseases.  Cancer.  Heart disease.  M.S.  Lou Gehrig's disease.

2.  What makes me laugh?  Great joke tellers.  Henpecked husbands or wives.  Ridiculous fashion trends.

3.  What scares the bejesus out of me?  Losing hard-earned assets due to circumstances beyond my control.  Loss of health.  Death of a loved one.  Fire.  Illness.  Unjust and corrupt government actions.  Terrorists.  Avian and other flus and viruses.

4.  What do I hate?  Rip-off artists.  Government bureaucrats who care about nothing except their own power.  People who copy my work without attribution.  Violence.  Dictatorships.  Violations of individual rights.  Censorship.  Hypocrisy.  Racism in any form.  Phonies.  Humans who do not cherish their freedom.  Narcissists. 

5.  What do I love?  Bethany.  My children and grandchildren.  Writing.  Publishing.  Integrity.  People who simply keep their word.  Great romantic art.  Baby anything.  Nutrition.  Vacation.  Sports cars.  Meditation.  Clothes.  Walking.  Tennis.  Swimming.  Weight lifting.  Food.  Great stories.  Powerful copy.  Talent.  Expertise.  Intelligence.  Courage.  Health.  Music.  Reading.  Those who try.  Entrepreneurs.

6.  What are my favorite songs?  The Very Thought of You. Sound of Music.  Mozart's 20th Piano Concerto.  Bridge Over Troubled Waters.  Let it Be.  I Just Called to Say I Love You.  Country Roads.  Imagine.  Sunshine on My Shoulders.  Anything by my favorite musicians--written and sung by my son Steve; sung by my son Dave; and played by my son Mark.  Or skated to by my daughter Nikki. 

I submit to you just these few examples can provide me enough emotional power to write without exaggeration at least 2000 successful ads in the future!

Here are a few examples of successful ad campaigns which I've written, many of which continue to run in magazines, newspapers, the Internet and on T.V. using the power of emotions.

1.  What makes me cry?  Young children with incurable diseases.  A so-called "stick letter" I did (for nothing) for the Make-a-Wish Foundation which has helped raise well over $2,000,000, more than any letter in their history.  They even had to hire extra people to open the envelopes containing contributions.  The charity helps children who have terminal diseases and who seldom live beyond their early teens.  I can't read my own letter without crying. 

2.  What excites me and makes me laugh?  Nonconformity.  Pushing the envelope.  Plus, I love breaking the "rules" and seeing them work.  Here is a highly successful humorous and unconventional ad I wrote in the style and language I'd use were I talking to a friend over several beers.  The headline:

"Here Is a Message My Wife Begged Me Not to Write"

Tip:  Be extremely cautious with humorous copy.  Everyone's sense of humor is different.  It rarely works as it is often misunderstood and in many cases offensive to your main audience.

3.  Other things I love.  Health.  Exercise.  Sports.  I've written numerous successful headlines in the health nutrition field.  For example, look at this successful headline:

How to Lose Weight, Increase Energy and Build Strength the Easy Way In 30 Days or Less--Guaranteed

4.  What scares me?  Losing my hard-earned money through no fault of my own.  I once had a lawsuit filed against my corporation due to the actions of a dishonest author whose book I published (he turned out to be a plagiarist).  Additionally, we had an ineffective judge presiding in this case, which further complicated matters. Three top lawyers told me I might have to file personal bankruptcy by my adversaries piercing the corporate veil, even though I was actually the victim!

Later I created a highly successful ad on the subject of avoiding loss of your personal assets due to a lawsuit which goes against you. 


"How to Make Yourself Judgment Proof"


Avoid Losing Your Home, Cars and Personal Cash Due to a Lawsuit Against Your Company

Tip:  If you have trouble getting into a peak emotional state, try listening to your favorite emotional music before you think about writing copy.

Tip:  Always tell the truth.  Consumers are not stupid.  Always treat your audience with dignity and respect.  Plus, I believe people possess a subconscious B.S. radar detector.  That's why they do not respond to most copy.  So don't fudge any facts.  Dramatize, yes.  But it must be real. 

Here is the most important part.  Your integrity nourishes you emotionally like nothing else does.  You gain a strong emotional connection to your inner self, which is invaluable to your confidence, performance and your happiness too! 

5.  Other things I hate?  Taxes!  Especially when 95% of the money is wasted on stupid government programs.  One space ad I did was on the subject of ridiculous government tax laws and using your own private corporation as a legal tax avoidance device.  It got consumers very angry.

The headline was:

"Wage Your Own Personal Tax Revolt"

Are you getting my drift? 

The following exercise will help bring out your heartfelt feelings.

Exercise:  Make a list of emotions and those things you feel deeply at the core of your being that trigger these feelings within you.  And write them down.  Stop reading.  I mean right now!

Prepare your next sales message or speech based on using one of these emotions right now while the feelings are still fresh in your mind.

Have you done this exercise dear reader?  If not, to get the full benefit of this message, please do it now.

And please forget about ever trying to market anything that you don't love and for which you have no passion.  You'll never be successful doing that.  You'll be miserable besides.  And life is too short to even attempt it.

Once you get emotionally in touch with yourself, your communications in a letter or speech have a very good chance of touching those same feelings in other humans.

Tip:  Actions follow feelings just as feelings follow actions.

You now possess the most powerful secret in all communication.

With a capacity to touch the hearts of others, I urge you to proceed now and write that ad or book or speech you have long delayed or procrastinated about.

Touch people's minds and you may ultimately have a few readers and listeners.

Touch people's hearts and you will have loyal readers and listeners for life.  And, once you master this skill, if you are so inclined you can change the world.

Ted Nicholas, legendary direct marketer, entrepreneur and best-selling author, has joined us under a special arrangement as our Featured Contributing Columnist. A brief background.  Ted has personally marketed over 4 Billion Dollars worth of products and services through space ads, sales letters, T.V., radio, the Internet and from the platform. He founded and sold 23 companies of his own including Enterprise Publishing and The Company Corporation, the largest registered agent company in the world.  He has also written 15 best-selling books, including "Magic Words That Bring You Riches" and "How to Turn Words Into Money."  He consults with clients on 5 continents including MLM organizations, and helps them grow. Ted also conducts unique marketing seminars around the world at $7,500 and up per attendee.  We will be publishing articles by Ted regularly as part of the value of our free service to you. Visit Ted's website here:

Deeply in debt and worried about survival, I discovered...
"The Secret to Becoming a Millionaire
Is Simply Using the Right Words!"

You are 17 words or less away from a fortune!  I'll reveal all the 'magic' words you'll ever need in my new book.  Picture yourself earning several hundred thousand dollars a year.  Work a few hours a week from the comfort of home, at a leisurely pace.

ertain words produce amazing results, as if by magic.

All you desire in life, including everlasting wealth can be yours, depending on the words with which you express yourself.

Words have power.  They can make you laugh.  Or cry.  Build a cathedral or skyscraper.  Fight for your country.  Who can ever forget the speeches of Winston Churchill, which stirred a nation.  March for peace.  Back your ideas with a million dollars.  Or flock to buy your product!

That's why I call my new book MAGIC WORDS THAT BRING YOU RICHES.

I show you the exact words to enrich your life, financially and in numerous other ways, too.  But first, I want to tell you how I discovered the process.

At the age of 29 I had a wife and four children to support.  Despite working 12-hour days, 7 days a week, poor decisions and bad luck left me $250,000 in debt.

I prayed for divine guidance.  Suddenly a simple truth appeared to me.  I was reflecting on the small successes I had in my life until that point in time.  It hit me like a bolt of lightning!  This discovery completely turned my life around.  And it will change yours too.

ifferent words produce different results!  And it didn't matter whether they were spoken or written.  As with the great truths, once known they seem so simple!

Then I began experimenting and testing different words and phrases communicating with people in business.  I also decided to test a product idea in inexpensive classified ads.

The first ad cost me $90. It contained just 17 words. By mail I got back $360 in orders, all with payment!

BONUS MAGIC WORDS - A special section of the book will also show you how to get the best table in any restaurant by saying just 2 Magic Words.  Raise all the money you'll ever need.  Also have employers clamoring to offer you jobs, lease a Mercedes for the price of a Ford, fly first class for the price of coach, attract the opposite sex, and much, much more, all by using Magic Words!
Here is what you don't need.
  • Money - I began with just $90.
  • Office or equipment - A simple ruled pad and pen at home is all I had to start with.
  • A product - My book will show you exactly how to find a steady stream of hot products at little or no cost.
  • Geographic location - My strategies work anywhere in the world, including a tiny village.
  • Luck - my system does not involve any gambling or risk whatsoever.

This may not sound like much, but to expand I found I could simply repeat the ad and expand my success.  I ran the same ad in numerous newspapers and magazines, over and over again.  Within a short time my sales were $40,000 a month!

hen I changed one or two words, I got vastly different response and profit.  This blew my mind!  Exactly the same thing happened in sales letters, I was determined to develop a vocabulary of simple words that I could scientifically prove were profitable.

I continued experimenting. I then ran my first full-page ad.  It cost me $1,200.  Sales from this attempt were $15,000.  I repeated this ad in dozens of magazines.  My sales soon exceeded $200,000 a month!  And I still operated from the comfort of home.

Today, I have a lifestyle about which I always dreamed.  I now live in a large penthouse in Clearwater, Florida.  I view the Gulf of Mexico through windows 18 feet tall.  My car is a red Mercedes convertible.  We also maintain a lovely home in Switzerland, where we enjoy hiking and skiing.

he enormous power of Magic Words has made me a millionaire many times over.  In 1991, I tried retirement.  It lasted a few months.  I found it wasn't all it is cracked up to be.

I looked for something else to do.  I decided to share with others my discoveries in books and seminars.  Since I don't need the money I decided to give my secrets away free as a form of charity.  But I learned when people get something for nothing they usually place no value on it (this includes my own close relatives).  So, I do the next best thing, I reveal my secrets at a cost anyone can afford.

Success based on Magic Words can be duplicated.  You can do as well, or better, than me.  Anyone who uses the words, and I mean anyone, can become a millionaire!  Thousands of my readers have already become rich.  A few of them are included below.  And if you are sincere and apply yourself, you too will soon have all the money you desire.

What readers say.

"Ted's strategies earned me over $1,000,000 last year!" - Mike Enlow, Masters of Marketing, Magnolia, Mississippi
"Within the first 30 days after getting your secrets, I earned $30,000." - Francois Blot, Paris, France
"Secrets I hope my competitors never see.  If I could, I would ban this book immediately!" - Peter Habday, copywriter, London
"Ted Nicholas is one of the world's most gifted marketers.  He's got the magic touch.  Every moment I've spent with him has paid off enormously." - Bill Bonner, President, Baltimore, Maryland
" of the greatest books on communications ever published.  Absolutely must-reading for every person who wants more success, more money, more love, and more freedom." - Insiders Money-Making Report
"Your book helped me earn $20,000 in the last 60 days.  My son has also received 4 job offers in the last 3 weeks using ideas on page 15." - Mike Chantry, London

Obviously, "Magic Words That Bring You Riches" has dramatically changed many people's lives -- and it can change yours, too.  Why don't you give it a try


I unconditionally guarantee this book in black and white.  You can order this book risk-free, even if you are simply curious.  If you fail to earn at least $900 per week within a 30-day period, in addition to your current income and while working no more than 12 hours a week at a leisurely pace, return the book for a refund (you only pay shipping).

However, I suggest you order at once.  As much as I'd like to, I cannot guarantee the special low price for much longer.  This online book is being published under a special license arrangement with an independent publisher, and this offer is a limited price test this weekend only.  The price will soon be substantially higher.

Regular price $47.00
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© 2005
Street Smart Live Newsletter
PO Box 1104, Carson WA  98610

Greg Arnold and Robert Butwin have teamed up to bring you the Street Smart Live MLM Newsletter. 

Ted Nicholas, legendary direct marketer, entrepreneur and best-selling author, has personally marketed over 4 Billion Dollars worth of products and services through space ads, sales letters, T.V., radio, the Internet and from the platform.

Tom "Big Al" Schreiter is the author of the Fortune Now Newsletter, a generic training resource for professional network marketing leaders.

Jerry “DRhino” Clark  is one of the true "superstars" of the MLM industry. He is Committed to Educating, Equipping, and Empowering Network Marketers World Wide.

Jeffery Combs is an internationally recognized speaker, trainer, and author whose training revolves around personal growth and development and delivers information that makes an immediate impact on your success!

As the MLM Watchdog™, Rod Cook handles hundreds of questions or complaints a week about MLM companies. Rod jokingly says, “I live in the middle of the MLM Information Highway and get run over by trucks twice a day!”

Todd Falcone has been a successful field leader for over a decade.  He is also a public speaker, trainer and personal coach to several top producing network marketers.

Highly successful MLM Distributor, Artemis Limpert is an EAS Body-for-Life © Grand Champion for the year 2000 and her personal achievements led to her being selected as a current spokesperson for Anthony Robbins latest infomercial “Get the Edge”.

Ellie Drake is the President and CEO of BraveHeart Productions. She is a Keynote Speaker, Coach, Doctor, and Successful Entrepreneur.

Over the last two decades Jeff Babener has served as marketing and legal advisor to some of the world's largest direct selling companies, the likes of Avon, Nikken, Shaklee, Tupperware, Prepaid Legal, Longaberger, Melaleuca, Discovery Toys, Amazon Herb, NuSkin, Cell Tech, New Vision and Sunrider.