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Powerful Secret of Communication
by Ted Nicholas
Do you want to market products so
successfully you can earn a fortune?
Or do you raise money for your church? Or favorite charity?
Or political party? Or deserving families in need? Or
get others to march for peace? Or even change the world?
Once you master what I'm about to reveal, you can achieve any of
these goals. Or all of them.
The underlying secret to all great communications, writing or
speaking, is understood by very few. And it's not taught in
any school or
What comes from the heart goes to the heart.
It's so crucially important I'll say it again.
What comes from the heart goes to the heart.
What moves people to take action of any kind involves human emotion.
Yet, 99% of all writing appeals just to the mind. When you
read it you are not touched emotionally. Magazines, newspapers
and the Internet are almost entirely "left brain writing." It
may be grammatically correct. But, it's extremely boring.
And most of it is not read.
To get someone to first read, then respond to your message, you must
capture their heart as well as their mind.
Appealing to the mind is the easy part. Many people can do
But few writers can capture people's hearts.
This same principle applies to public speakers as well. That
is why there are so few great communicators from the platform.
I just returned from a trip to Miami Beach. I made a speech
entitled "The Best Time to Be in Business is Now." I was
honored with three standing ovations from an audience of about 350.
During the early part of my presentation, I noticed several men and
women in the audience crying. At first this puzzled me.
The speech was
not sad. Instead, it was very upbeat. As always, I was
speaking from my heart. Later I asked a few audience members
why they were so moved.
One response: "Because at one point you were
talking so lovingly about Bethany, your partner in life, and your deep feelings
you have for her.
Suddenly this made me realize all the mistakes I've made in relationships and
what I long for in my own life. I was so touched I couldn't stop
crying. I really bonded to you from that point on."
The difference between a million-dollar-a-year writer, speaker or songwriter and
one that completely fails rests almost entirely on the ability to touch the
hearts of their audience.
When I look at samples of successful copy that I've written, whether it was last
month or 27 years ago, the one common denominator is the
You also need a "reasons why" component in your copy. But unless you stir
your customers' emotions, you'll experience little or no success.
How did I get people to send over 4 Billion Dollars worth of orders to date in
49 industries and still counting? Like so many things in life,
it's remarkably simple to do, once you know how.
Tip: To stir a particular emotion in another person, you must first
experience it yourself. Once I touch a deep, heartfelt feeling within
myself I can incorporate it into the copy.
Tip: I choose products to market with which I can relate that stir strong
emotions in me. If a product doesn't do this for me, I just don't
attempt to sell it.
To get closer to my inner feelings, I ask myself several questions and answer
1. What makes me cry? Injustice. Innocent people dying.
Victims of accidents. Small children with incurable diseases.
disease. M.S. Lou Gehrig's disease.
2. What makes me laugh? Great joke tellers. Henpecked husbands
or wives. Ridiculous fashion trends.
3. What scares the bejesus out of me? Losing hard-earned assets due
to circumstances beyond my control. Loss of health. Death of a loved
one. Fire. Illness. Unjust and corrupt government actions.
Terrorists. Avian and other flus and viruses.
4. What do I hate? Rip-off artists. Government bureaucrats who
care about nothing except their own power. People who copy my work without
attribution. Violence. Dictatorships. Violations of individual
rights. Censorship. Hypocrisy. Racism in any form.
Phonies. Humans who do not cherish their freedom. Narcissists.
5. What do I love? Bethany. My children and grandchildren.
Writing. Publishing. Integrity. People who simply keep their
romantic art. Baby anything. Nutrition. Vacation. Sports
cars. Meditation. Clothes. Walking. Tennis.
Swimming. Weight lifting. Food. Great stories. Powerful
copy. Talent. Expertise. Intelligence. Courage.
Health. Music. Reading. Those who try. Entrepreneurs.
6. What are my favorite songs? The Very Thought of You. Sound of
Music. Mozart's 20th Piano Concerto. Bridge Over Troubled Waters.
Let it Be. I Just Called to Say I Love You. Country Roads.
Imagine. Sunshine on My Shoulders. Anything by my favorite
musicians--written and sung by my son Steve; sung by my son Dave; and played by my son
Mark. Or skated to by my daughter Nikki.
I submit to you just these few examples can provide me enough emotional power to
write without exaggeration at least 2000 successful ads
in the future!
Here are a few examples of successful ad campaigns which I've written, many of
which continue to run in magazines, newspapers, the
Internet and on T.V. using the power of emotions.
1. What makes me cry? Young children with incurable diseases.
A so-called "stick letter" I did (for nothing) for the Make-a-Wish Foundation
which has helped raise well over $2,000,000, more than any letter in their
history. They even had to hire extra people to open the envelopes
containing contributions. The charity helps children who have terminal
diseases and who seldom live beyond their early teens. I can't read
my own letter without crying.
2. What excites me and makes me laugh? Nonconformity. Pushing
the envelope. Plus, I love breaking the "rules" and seeing them work.
Here is a highly successful humorous and unconventional ad I wrote in the style
and language I'd use were I talking to a friend over several
beers. The headline:
"Here Is a Message My Wife Begged Me Not to Write"
Tip: Be extremely cautious with humorous copy. Everyone's sense of
humor is different. It rarely works as it is often misunderstood and in
many cases offensive to your main audience.
3. Other things I love. Health. Exercise. Sports.
I've written numerous successful headlines in the health nutrition field.
For example, look at this successful headline:
How to Lose Weight, Increase Energy and Build Strength the Easy Way In 30 Days
4. What scares me? Losing my hard-earned money through no fault of
my own. I once had a lawsuit filed against my corporation due to the
actions of a dishonest author whose book I published (he turned out to be a
plagiarist). Additionally, we had an ineffective judge presiding in this
case, which further complicated matters. Three top lawyers told me I might have
to file personal bankruptcy by my adversaries piercing the corporate veil, even
though I was actually the victim!
Later I created a highly successful ad on the subject of avoiding loss of your
personal assets due to a lawsuit which goes against you.
"How to Make Yourself Judgment Proof"
Avoid Losing Your Home, Cars and Personal Cash Due to a Lawsuit Against Your
Tip: If you have trouble getting into a peak emotional state, try
listening to your favorite emotional music before you think about writing
Tip: Always tell the truth. Consumers are not stupid. Always
treat your audience with dignity and respect. Plus, I believe people
subconscious B.S. radar detector. That's why they do not respond to most
copy. So don't fudge any facts. Dramatize, yes. But it must be
Here is the most important part. Your integrity nourishes you emotionally
like nothing else does. You gain a strong emotional connection to your
inner self, which is invaluable to your confidence, performance and your
5. Other things I hate? Taxes! Especially when 95% of the
money is wasted on stupid government programs. One space ad I did was on
subject of ridiculous government tax laws and using your own private corporation
as a legal tax avoidance device. It got consumers very angry.
The headline was:
"Wage Your Own Personal Tax Revolt"
Are you getting my drift?
The following exercise will help bring out your heartfelt feelings.
Exercise: Make a list of emotions and those things you feel deeply at the
core of your being that trigger these feelings within you. And write
them down. Stop reading. I mean right now!
Prepare your next sales message or speech based on using one of these emotions
right now while the feelings are still fresh in your mind.
Have you done this exercise dear reader? If not, to get the full benefit
of this message, please do it now.
And please forget about ever trying to market anything that you don't love and
for which you have no passion. You'll never be successful
doing that. You'll be miserable besides. And life is too short to
even attempt it.
Once you get emotionally in touch with yourself, your communications in a letter
or speech have a very good chance of touching those same feelings in other
Tip: Actions follow feelings just as feelings follow actions.
You now possess the most powerful secret in all communication.
With a capacity to touch the hearts of others, I urge you to proceed now and
write that ad or book or speech you have long delayed or procrastinated about.
Touch people's minds and you may ultimately have a few readers and listeners.
Touch people's hearts and you will have loyal readers and listeners for life.
And, once you master this skill, if you are so inclined you can
change the world.
Ted Nicholas, legendary
direct marketer, entrepreneur and best-selling author, has
joined us under a special arrangement as our Featured
Contributing Columnist. A brief background. Ted
has personally marketed over 4 Billion Dollars worth of
products and services through space ads, sales letters,
T.V., radio, the Internet and from the platform. He founded and sold 23
companies of his own including Enterprise Publishing and
The Company Corporation, the largest registered agent
company in the world. He has also written 15 best-selling
books, including "Magic Words That Bring You Riches"
and "How to Turn Words Into Money." He consults with
clients on 5 continents including MLM organizations, and
helps them grow. Ted also conducts unique
marketing seminars around the world at $7,500 and up per
attendee. We will be publishing
articles by Ted regularly as part of the value of our free
service to you. Visit Ted's website here:
debt and worried about survival, I discovered...
"The Secret to Becoming a
Is Simply Using the Right Words!"
are 17 words or less away from a fortune! I'll reveal all the 'magic'
words you'll ever need in my new book. Picture yourself earning several
hundred thousand dollars a year. Work a few hours a week from the comfort
of home, at a leisurely pace.
words produce amazing results, as if by magic.
All you desire in life, including everlasting wealth can
be yours, depending on the words with which you express yourself.
Words have power. They can make you laugh. Or
cry. Build a cathedral or skyscraper. Fight for your country. Who can
ever forget the speeches of Winston Churchill, which stirred a nation.
March for peace. Back your ideas with a million dollars. Or flock to
buy your product!
That's why I call my new book MAGIC WORDS THAT BRING YOU
I show you the exact words to enrich your life,
financially and in numerous other ways, too. But first, I want to tell
you how I discovered the process.
At the age of 29 I had a wife and four children to
support. Despite working 12-hour days, 7 days a week, poor decisions and
bad luck left me $250,000 in debt.
I prayed for divine guidance. Suddenly a simple
truth appeared to me. I was reflecting on the small successes I had
in my life until that point in time. It hit me like a bolt of lightning!
This discovery completely turned my life around. And it will change yours
words produce different results! And it didn't matter whether they were
spoken or written. As with the great truths, once known they seem so
Then I began experimenting and testing different
words and phrases communicating with people in business. I also decided
to test a product idea in inexpensive classified ads.
The first ad cost me $90. It contained just 17 words. By
mail I got back $360 in orders, all with payment!
|BONUS MAGIC WORDS -
A special section of the book will also show you how to get
the best table in any restaurant by saying just 2 Magic
Words. Raise all the money you'll ever need. Also have
employers clamoring to offer you jobs, lease a Mercedes
for the price of a Ford, fly first class for the price
of coach, attract the opposite sex, and much, much
more, all by using Magic Words!
|Here is what you don't
- Money - I began with just $90.
- Office or equipment - A simple ruled pad
and pen at home is all I had to start with.
- A product - My book will show you
exactly how to find a steady stream of hot products at
little or no cost.
- Geographic location - My strategies work
anywhere in the world, including a tiny village.
- Luck - my system does not involve any
gambling or risk whatsoever.
This may not sound like much, but to expand I found I
could simply repeat the ad and expand my success. I ran the same ad in
numerous newspapers and magazines, over and over again. Within a short
time my sales were $40,000 a month!
I changed one or two words, I got vastly different response and
profit. This blew my mind! Exactly the same thing happened in sales
letters, I was determined to develop a vocabulary of simple words
that I could scientifically prove were profitable.
I continued experimenting. I then ran my first full-page
ad. It cost me $1,200. Sales from this attempt were $15,000. I repeated
this ad in dozens of magazines. My sales soon exceeded $200,000 a
month! And I still operated from the comfort of home.
Today, I have a lifestyle about which I always dreamed.
I now live in a large penthouse in Clearwater, Florida. I view the Gulf
of Mexico through windows 18 feet tall. My car is a red Mercedes
convertible. We also maintain a lovely home in Switzerland, where we
enjoy hiking and skiing.
enormous power of Magic Words has made me a millionaire many times
over. In 1991, I tried retirement. It lasted a few months. I found it
wasn't all it is cracked up to be.
I looked for something else to do. I decided to share
with others my discoveries in books and seminars. Since I don't need the
money I decided to give my secrets away free as a form of charity. But I
learned when people get something for nothing they usually place no value
on it (this includes my own close relatives). So, I do the next best
thing, I reveal my secrets at a cost anyone can afford.
Success based on Magic Words can be duplicated.
You can do as well, or better, than me. Anyone who uses the words, and I
mean anyone, can become a millionaire! Thousands of my
readers have already become rich. A few of them are included
below. And if you are sincere and apply yourself, you too will
soon have all the money you desire.
What readers say.
- "Ted's strategies earned me over $1,000,000
last year!" - Mike Enlow, Masters of Marketing, Magnolia,
- "Within the first 30 days after getting your
secrets, I earned $30,000." - Francois Blot, Paris, France
- "Secrets I hope my competitors never see. If I
could, I would ban this book immediately!" - Peter Habday,
- "Ted Nicholas is one of the world's most gifted
marketers. He's got the magic touch. Every moment I've spent with him
has paid off enormously." - Bill Bonner, President, Baltimore,
- "...one of the greatest books on communications
ever published. Absolutely must-reading for every person who wants more
success, more money, more love, and more freedom." - Insiders
- "Your book helped me earn $20,000 in the last 60
days. My son has also received 4 job offers in the last 3 weeks using
ideas on page 15." - Mike Chantry, London
Obviously, "Magic Words That Bring You Riches" has
dramatically changed many people's lives -- and it can change yours, too.
Why don't you give it a try?
GUARANTEE IN WRITING
I unconditionally guarantee this book in black and
white. You can order this book risk-free, even if you are
simply curious. If you fail to earn at least $900 per week
within a 30-day period, in addition to your current income and
while working no more than 12 hours a week at a leisurely pace, return the
book for a refund (you only pay shipping).
However, I suggest you order at once. As much as
I'd like to, I cannot guarantee the
special low price for much longer. This online book is
being published under a special license arrangement with an independent
publisher, and this offer is a limited price test
this weekend only. The price will soon be substantially
Regular price $47.00
This Weekend Only: The Very
Special Price of
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Street Smart Live Newsletter
PO Box 1104, Carson WA 98610
Greg Arnold and Robert Butwin have
teamed up to bring you the Street Smart Live MLM Newsletter.
Ted Nicholas, legendary direct marketer,
entrepreneur and best-selling author, has personally marketed over 4 Billion
Dollars worth of products and services through space ads, sales letters, T.V.,
radio, the Internet and from the platform.
Tom "Big Al" Schreiter is the author of the Fortune Now
Newsletter, a generic training resource for professional network marketing
Clark is one of the true "superstars" of the MLM industry. He
is Committed to Educating,
Equipping, and Empowering Network Marketers World Wide.
Jeffery Combs is an
internationally recognized speaker, trainer, and author whose training
revolves around personal growth and development
and delivers information that makes an immediate impact on your
As the MLM
Watchdog™, Rod Cook handles hundreds of
questions or complaints a week about MLM companies. Rod jokingly says, “I
live in the middle of the MLM Information Highway and get run over by trucks
twice a day!”
Todd Falcone has been a successful field leader for over a decade. He is
also a public speaker, trainer and personal coach to several top producing
Highly successful MLM Distributor, Artemis Limpert is an EAS Body-for-Life
© Grand Champion for the year 2000 and her personal achievements led to her
being selected as a current spokesperson for Anthony Robbins latest infomercial
“Get the Edge”.
Ellie Drake is the President and
CEO of BraveHeart Productions. She is a Keynote Speaker, Coach, Doctor, and
Over the last two decades Jeff Babener has served as marketing and legal
advisor to some of the world's largest direct selling companies,
the likes of Avon, Nikken, Shaklee, Tupperware, Prepaid
Melaleuca, Discovery Toys, Amazon Herb, NuSkin, Cell Tech, New Vision and Sunrider.