By Andre Best
You
know if there's one thing about MLM that's become ever so clear to me
it's what goes on inside a distributor while (s)he's working the
business.
You see when someone's working their business,
really working it, there are things going on inside the person that
are totally dictated by what goes on outside of that person. And what
I mean by outside is what kind of activity that distributor is
creating in their prospecting world.
When a new distributor, or any distributor for that
matter, is prospecting and going through leads or whatever other
method they are doing, they inevitably have to talk to folks and
determine if these people are really qualified prospects for their MLM
business.
Even those prospects that are generated through
non-contact type methods like having someone track you down and sign
up under you. Whatever.
When this happens a new MLM distributor finds
themself having to converse with that new prospect. And what happens
when this occurs? Many things.
But let me first set the stage for what is going on
in that new MLM distributor. You see, it's pretty obvious that we're
all human. And by that I mean that we all have feelings, hopes,
desires, wants, needs, and so forth. All that sometimes referred to as
'gushy stuff'. But no matter what you call it, it is what makes us
totally distinct from virtually every other creature on the planet.
And at the same time this is the stuff that can lead
to a new MLM distributor's downfall.
I'll explain.
Wait, I'll need to go on a little side route off of
this insight path for a minute...
~~~~
Several weeks ago my wife asked me why I was doing
all this MLM stuff. You see, I've been doing it for a few years now
and she was just curious as to why I'm doing all this and what keeps
me at it.
I must admit that she had me stumped because I
couldn't think up an answer to her inquiry. At least not at that
moment.
I found that her question was a really good one
because it made me think and precisely figure out why I was doing all
this stuff. And after about a day of pondering all of this I finally
figured out what it was that was keeping me in this sometimes
crazy-making business. And it all came down to one word...
Hope.
You see, I still have that necessary J.O.B. and all
the shackles that go along with it and I work my business around my
day work. So like probably most of you I am still living to work
instead of working my dream.
I found out that MLM gives me hope. The hope of
coming home to roost someday soon. The hope of being able to dictate
my days and what gets done or not in them. You know, the 'be your own
boss' mantra and all that stuff.
Anyway...
Continuing with this sideroute - I found that this
'hope' stuff is something that most networkers carry with them. I know
this is true because that is the bill of goods we're usually sold when
we sign up with our main deal. The dream. The magic ending to all
this. The end result. Freedom.
And how do we hang onto all of this? How do we keep
the 'dream' alive? Hope.
So let's recap exactly what's been (un)covered here
so far.
We're all distributors.
Some are more newbie MLM distributors than others
but that doesn't matter.
As since we're all distributors, we all at one time
in the past bought into the dream of MLM.
Perhaps not wholeheartedly. Some of us instead of
diving in perhaps are just sticking one toe in to test the waters, but
nevertheless, we have all been given a taste of the elusive dream of
... yes, that word again...
Freedom.
The call of freedom and all that it will mean to us
when our entire day is built on it being personal freedom to us.
The second point here is that as a part of accepting
that dream of freedom and the fact that most likely we don't have it
currently to the level that we desire, we've also enrolled ourselves
into the second part of the MLM equation. That part is what is called
'hope'.
Hope for a better future...
...For us.
...Our families.
...Our days.
...Our grandchildren.
...Etceteras, and on and on.
So we all live in HOPE.
Got it? Good. Let's get back on the main insight
path and continue with this article.
~~~~
Now, about this fact that we humans basically allow
what happens outside of us to dictate what happens inside of us. It
would appear that I might need to explain this with a couple of
examples in order to make it perfectly clear what I'm writing about
here. Sound good to you? Good.
Okay, let's keep this at the level of your business
and what you're doing to build it.
As a newbie distributor you're hopefully doing what
you're supposed to be doing and what is that something, exactly?
Building your business of course.
And how to do you go about building your business?
You prospect.
You seek out hungry prospects who are just looking
for a chance to change their lives with a truly unique and genuine
opportunity just like the one you're offering them, right?
So...
You're out there promoting your deal to folks and
sifting and sorting for the good ones. What happens during this
sifting and sorting methodology stuff? You come across a ton of
tire-biters that are so cold to your opportunity that they couldn't
fog up a mirror in the middle of a cold northern Canadian winter.
And what do these prospects say to you so that it is
crystal clear to you that they couldn't possibly care any less for
your deal than if you were offering them your product for free?
They say no.
Oh, but not just a simple no...instead you get the
grand-daddy of all no's. The hit-you-where-it-hurts no.
You get the "HECK no" (again, family-friendly
insight here folks so no "I'm gonna wash your mouth out with soap"
words allowed
).
And what happens to you once this brutal
conversation occurs in your world of prospecting?
You make this about YOU.
You shrink up.
You react.
You take it personally.
You feel rejected.
You question yourself if even just a little bit.
You hurt.
You get mad.
You feel disappointed.
You die inside ever so slightly.
And what's the end result of this? You slowly but
imperceptibly chisel away another small chunk of your hope. It falls
away never to be found again.
~~~~
Now, how about we look at what happens when you're
doing your MLM prospecting and you come across a bunch of prospects
that are more than happy to hear what deal you're working. They're
interested. They ask questions. They inquire about the product and the
biz side and what you've done to-date. They like what they hear.
And then what do they do? They actually sign up.
Yes, after all your smooth talking combined with
that miraculous three-way with your upline. And their reading of that
fat prospect packet you mailed to them at your cost. And after they
saw the smooth company video and listened to the audiotape and drooled
all over the slick corporate brochures...they actually joined your
deal. They call the company on their own initiative and signed up
under you.
Actually, as you're talking to them you recall that
they even called you to tell you that they signed up under you and
want to build it big with you.
Life couldn't get any better than this. Seriously.
This is what it's all about. Isn't it?
You're in this MLM deal to sign folks up. You're in
this MLM deal to find MLM leaders like these folks and to sponsor them
into your biz.
Wow. Too cool.
~~~~
So after all this happens and the smoke clears from
your eyes, lets take a detailed look at what's going on inside you.
Many words can describe this inner situation.
Elation.
Excitement.
Promise.
Expectancy.
Commitment.
Confirmation.
Happiness.
Gratefulness.
Hope.
Shall I continue? I think you get the picture.
Essentially, you're feeling pretty much on top of
the world at this moment. Pretty neat stuff when you think about it.
But do you want to know something?
Sit down for this one...
This is no different than when you were chopped down
by all those tire biters. Absolutely no difference whatsoever.
I'll explain.
You see, exactly what is going on here is that
you're letting what is happening outside of you dictate what happens
inside of you.
I know, I know, I hear it already...
"But Andre, what's wrong with feeling good about
signing up a winner like this new distributor I just hooked? I mean,
come on dude can't I just celebrate the good ones like this? What's
wrong with that?"
Did I paraphrase your thought fairly well? So, I'll
now answer your question.
What's wrong with this is that you're dancing on the
other side of the same coin. On one side of the coin is the mental and
emotional space containing rejection, disappointment, fear, dread,
failure. On the other side of the coin is the mental and emotional
space containing happiness, deserving, excitement, and want.
What I mean by all this is that one day all is going
about as bad as it can and you've been rejected 87 times from Sunday
from every prospect you come in contact with. And then the next day
you can't say even the right thing to anybody and people are dropping
distributor applications at your feet...all filled out with their
check attached to the application paperwork. And what do you do with
all this? You respond accordingly.
Outside bad, inside bad. Outside good, inside good.
Results negative, outlook negative. Results positive, perspective
positive.
Essentially, what is happening here is you're
allowing yourself to be dragged from pillar to post and you don't even
know it. And what is really going on here through all this? You're
lows are eating away at your hope. That one thing that is keeping you
in the game. That so precious commodity that only can be reduced so
far before you find yourself saying goodbye to the dream of making
anything happen in MLM.
Now I know that this seems to be just the human
thing to do. Doesn't it? Things are going good in your world, why not
feel good about it? Well, let me ask you - when things go bad does
that necessarily mean that you have to feel bad? I'll bet that at
least some of you see the absurdity in all this.
So let me ask you again. How do you feel when you
have that 'really good prospect', the one you've been dogging since
last year on a bi-weekly basis, finally show you his/her true colors
and finally say 'nope not interested' to you? What do you do? Like
most of us, you sit back as you recoil from the situation.
You BECOME the situation. You take it personally and
internally and get depressed. You take it in and spit it right back
out in your actions. Or in this case, probably a lack of actions.
I mean how much MLM prospecting do you find yourself
doing when YOU'RE depressed and feeling dejected in general. I'll bet
not much is happening in any area of your world. Right?
Let's twist the insight here and look at what is
REALLY going on here.
I know, I know... "But Andre, you just finished
talking about what's happening inside of us because of what happens
outside of us. Isn't that the point?"
Good observation, but you're only partially right.
Let's continue with this insight because I think
I've cut this point down to the bone about as far as I can go.
Moving on.
~~~~
The real point to this insight is that what you're
doing here is you're making all of your prospecting about YOU!
Flew right over the ol' forehead with that one
didn't I?
I'll rephrase...
As long as you're allowing yourself to be thrown
about by the world around you, as you perceive it, you're actually
operating under the belief that you can actually control the world and
its outcomes.
I've got news for you.
You can't.
Sorry to be so blunt but I know by now that you can
take it.
You see, when you get all depressed and rejected by
a prospect turning you down what is really happening here is that
you're somehow, perhaps even in some small way, operating under the
belief that you can control or create YOUR desired outcome with this
situation. You're operating under the belief that you can control this
prospect and if you only give them a stellar enough presentation then
you'll have them slobbering at your feet and kissing your shoes
thanking you for coming into their life with your deal.
This even applies to those situations when all
appears to be going well. Remember those MLM prospects that you can't
say the wrong thing to and they still sign up under you? Yeah, those
dream prospects.
I ask you, what did that have to do with you?
Perhaps you think that they joined because of you and that amazing
three-way you allowed them to have with your upline leader. Or maybe
you gave them just the right amount of information and had the proper
influencing tone in your voice that just made them see how good a deal
you had with you and they just had to bite on the bait.
But you know what's common with both of these
situations? You're making them about you by thinking that you are an
integral part of the equation. And when that equation doesn't add up
to what it's supposed to, then you respond accordingly. Either in a
positive, or a negative way.
Now, let's see what you can do about all this.
How about you do nothing?
That's right...nothing.
You don't do anything about this. You don't act,
react, or get into the emotive side of things. You don't make this
about you. You don't make this about how good of a presentation, or
even how bad of a presentation you did. You don't make this about how
polite you were and considerate you were that you asked them about
their great step aunt's appendectomy scar that must be healing by now.
Forget that you can control ANYTHING about this
process. And how about instead you remember that the only thing that
you truly can control in all this is the fact that you can't control
them and what they do. Or don't do.
You see, it's to your downfall that you're making
this about you. Don't do that. Stay out of the emotional side of all
this and just do what you're supposed to do since you're one of the
good distributors. Be the messenger. Give them the MLM message you're
offering. And that's it - your job's done.
If they grab the baton and run with it in your race,
you know what? That had nothing to do with YOU. THEY were ready to do
it. You just happened to be in the right place.
I think I need to rephrase this to ensure that I'm
getting to all of you.
~~~~
Just imagine for a moment that you're one of those
7-star-
super-astronomical-fourth-quadrant-stellar-blue-ointment-diamond
distributor's and you're at the top of the pay plan. You're raking in,
say, forty-thousand monthly. Month in, month out. You there. At the
top.
Now, you know as this top-of-the-heap distributor
and company leader that the key to staying on top of the game is to
continue to prospect no matter how much green you're making. So you're
still doing your prospecting vigorously.
Now I ask you, does your list of cold-lead prospects
know this is who you are when you call them on the phone? Does that
dudette you approach on that street corner know that you're making
more in a month than she probably does in a year? What about that
grocery clerk who just asked you about that button you have pinned on
your chest that say's "I feel cool, ask me why".
Do any of them even care who you are? Well, outside
of you being a total moron to them, they probably won't even give YOU
a second thought. And you know what will happen? They'll either join,
or not. And their joining won't have diddly to do with you and who you
are in your main deal.
It's all about THEM. Not about YOU.
It's all about where they are in life and if they're
ready for what you have to share with them. If they aren't ready to
make a change, it doesn't matter if you're that superstar leader
distributor. Or on the other side of the spectrum, it doesn't matter
if right now your bonus check was $6.47 last month.
Did I make that point clear? Good, let's continue.
~~~~
So, again, what are you doing about all this right
now? You think you can control them. You think you can control your
prospecting situation and the outcome of that situation.
You think YOU are part of the equation. And, again,
what happens when you do this enough times?
Yes, you lose hope. And eventually you're out of the
race. Your hope dies and so does your dream along with it.
So, how about you do this from now on...
Don't think about the RESULTS of your prospecting.
Instead, think about the PROCESS.
What I mean by this is you remove yourself from
hoping for a good end result, because remember when that end result IS
good you FEEL good, but when that end results turns out 'wrong' or bad
you FEEL bad.
Think about the process. Just BE the process of
MLMing. Go out there and prospect. Prospect the dickens out of your
world. Totally get into the process because when you do you'll be
reaching out to folks like your deal's going out of style. And that's
good.
Focus on the process of MLM. Focus on recruiting.
Focus on training. Focus on sharing. Focus on getting the message out
there. Focus on being the best messenger you can be. Focus on being
the best sponsor you can be. Focus on developing your-self to the best
of your abilities. All of this is in your control so this is why you
need to focus on all this.
DON'T focus on the end result of all this MLM
crazy-making. That's not in your control.
Don't think that this new prospect has to join your
MLM deal. That's not in your control.
Don't think that you can control what someone else
does. That's not in your control.
Don't think that your prospecting outcome has
anything to do with you because as long as you're sharing the message,
it doesn't.
And above all else...
...Don't get into the emotions of all this and lose
sight of the process.
~~~~
So, to summarize...
Stay with the process. You control it totally, so
keep it moving.
Keep an eye on the results but don't make the
results the goal. They're not.
As long as you're focusing on the process and
continuing with it and moving ahead with the process of MLMing you'll
keep your hope intact and the results will take care of itself. I
guarantee it.
Andre Best
President, Ultimate Results, Inc.
http://www.Is-MLM-For-You.com